ET Money app review – Customer Care, Benefits, Features

In the ever-evolving landscape of digital investments, mobile apps have revolutionized the way people manage their finances. With the widespread adoption of smartphones and the accessibility of high-speed internet, investment platforms have emerged as convenient and cost-effective solutions for both novice and experienced investors. One such app that has gained significant traction in the market is ETMONEY.

What is ETMONEY App?

ETMONEY, established in November 2016, is a prominent player in the investment platform space in India. As a part of the digital arm of the Times of India Group, Times Internet, ETMONEY has garnered over $1 billion in investments from 750,000 Indians since its inception. The app boasts a high Google Play Store rating of 4.6, a testament to its popularity and user satisfaction.

ETMONEY’s primary offering revolves around providing a low-cost avenue for users to invest in direct mutual fund plans. However, it goes beyond traditional mutual fund investments and provides a wide range of additional services such as loans, insurance, and expense tracking. Let’s delve deeper into the key aspects of the ETMONEY app to understand its potential benefits.

Features of ETMONEY App for Mutual Fund Investment

  1. Smart Solutions for Better Investment Decisions

ETMONEY offers smart solutions that cater to users’ diverse financial goals. By analyzing users’ investment criteria, the app recommends ready-made portfolios tailored to help them achieve their targets. Whether users seek tax-saving options or high-growth investments, ETMONEY provides suitable portfolios to align with their specific needs.

  1. Comprehensive Mutual Fund Recommendations

For experienced investors, ETMONEY provides a comprehensive categorization of mutual funds. Users can explore options such as top-rated funds, SIPs starting at 500 per month, and funds from the top companies in the market. This categorization simplifies the investment process for users who have a clear understanding of their preferred investment avenues and are seeking additional options within those categories.

  1. SmartDeposit for Hassle-free Investing

ETMONEY’s SmartDeposit feature enables users to automatically invest a small portion of their monthly amount to obtain stable returns in the long run. This automated approach is particularly beneficial for users who struggle to actively manage their finances or often end up with idle money in their accounts. By setting this feature, users can ensure their funds are optimally utilized and continue to grow over time.

Adjacent Services Offered by ETMONEY App

  1. National Pension System (NPS) Investments

Through the ETMONEY app, users can also explore investment opportunities in the National Pension System (NPS). This additional avenue not only allows users to save on tax payments but also provides a secure financial future post-retirement.

  1. Insurance Options for Comprehensive Coverage

ETMONEY offers a seamless process for users to obtain various types of insurance, including life, health, car, and bike insurance. Users can select the desired protection options and request quotes directly through the app, simplifying the insurance procurement process.

  1. Personal and Business Loans Made Easy

In addition to investment services, the ETMONEY app facilitates the assessment of users’ creditworthiness through CIBIL score checks. Users can conveniently apply for personal and business loans using the app, ensuring a hassle-free experience. Moreover, ETMONEY offers an exclusive credit card with enticing offers for general purchases and online transactions. Users can also track their loans within the app to stay on top of repayment schedules and avoid missing payments.

  1. Efficient Bill and Expense Tracking

As a one-stop financial solution, the ETMONEY app enables users to effortlessly track their bills and expenses. By leveraging automated bill calendar features, the app reads data from users’ SMS reminders and ensures timely payment notifications. This comprehensive approach helps users stay organized and never miss important payment deadlines.

ETMONEY Safety and Customer Care

ETMONEY prioritizes the safety and security of its users’ data. As a registered entity with SEBI, the app adheres to regulatory guidelines, providing users with peace of mind. Additionally, the app employs robust encryption measures to safeguard sensitive information, mitigating the risk of data breaches or misuse.

While the app does not provide a phone number for direct contact with customer care, it offers an in-app chat feature that promptly assists users with their queries. The availability of well-defined FAQs further enhances the user experience, ensuring users can seamlessly navigate the app and find answers to their questions.

ETMONEY App Charges and Loan Pass Feature

The ETMONEY app is free to download and create an account. Users can enjoy general investing without any charges. However, the fees levied are specific to the asset management companies associated with the chosen mutual funds. ETMONEY’s Loan Pass feature allows users to secure instant loans ranging from Rs 3,000 to Rs 5 lakh.

The paperless application process ensures a seamless experience, requiring users to provide necessary information such as monthly income, Aadhar details, PAN card details, and address. Eligible users can obtain loans for their desired tenure based on their meeting the eligibility criteria.


ETMONEY emerges as a significant player in the investment platform landscape, offering a myriad of services to cater to users’ financial needs. Its user-friendly interface, smart investment solutions, and additional offerings such as insurance, loans, and expense tracking position it as a comprehensive financial management app.

By empowering users to make informed investment decisions and providing access to an array of financial services, ETMONEY aims to simplify and optimize the way people manage their money.

Leave a Comment